The client approached us with a clear brief: to redefine the concept of ‘Builder Floor Homes’ and address a noticeable gap in the Delhi NCR market. Recognizing that most units in this segment share a similar aesthetic with limited innovation, our role as the interior designer for this project demanded a thoughtful and transformative approach. The result was a series of apartments that not only commanded a premium in the market but also garnered exceptional interest, far exceeding expectations. The first apartment sold within the first ten days of its launch, with the remaining three units selling over the subsequent four months. The overwhelming response, including competitive bids among prospective buyers, stands as a testament to the power of refined and purposeful design.